Our approach
Built for measurable online sales growth
AGP was built to help businesses turn digital ambition into commercial progress. Sahad Salmi combines strategy with execution across digital marketing, SEO, social media, Google Ads, creative production, marketplaces, and e-commerce platforms. The work stays close to the channels that influence online sales, with recommendations grounded in the business, its customers, and its growth goals.
Growth does not come from a channel list alone. It comes from clear priorities, capable execution, and the discipline to learn from performance.
AGP supports e-commerce and retail businesses in the UAE, the wider Middle East, and international markets. The consultancy remains focused on practical work that can improve visibility, customer acquisition, and online sales.
Sahad works across the UAE, the wider Middle East, and international markets, bringing an informed view of local opportunities and cross-border digital growth.
2014
Led by Sahad Salmi, e-commerce growth consultant
140+
Supporting businesses across regional and international markets
78%
Focused on practical, measurable growth
12–18
Hands-on strategy and execution
The expert behind AGP
Sahad Salmi
Founder and Growth Consultant
Sahad Salmi leads Adams Growth Partners, helping e-commerce and retail businesses improve online sales through digital strategy and execution. His work spans digital marketing, SEO, social media marketing, Google Ads, AI-generated video and ad creative, marketplace management, custom e-commerce development, personal branding, and growth consulting. Sahad works with businesses in the UAE, the wider Middle East, and international markets, combining commercial thinking with hands-on delivery.
Focus
E-commerce growth
Strategy and execution
AGP delivery team
Consulting partner
AGP supports businesses across the full digital growth journey, from defining a commercial strategy to improving acquisition channels and building the systems that support online sales. Engagements can include SEO, social media, Google Ads, creative production, marketplace setup and management, e-commerce website development, and personal branding. Each project is shaped around the client's priorities and market context.
Capabilities
Digital growth
Strategy and execution
E-commerce growth
Consulting partner
AGP brings together commercial strategy, channel knowledge, and practical implementation. Work may include improving an e-commerce platform, developing a marketplace presence, refining paid acquisition, strengthening organic visibility, or producing creative that supports the customer journey. The aim is clear: turn digital activity into stronger online sales performance.
Approach
Hands-on consulting
Growth execution
AI and Ad Creative
Specialist capability
AGP uses digital strategy, performance marketing, SEO, social media, marketplace operations, e-commerce development, and AI-generated creative to help businesses compete and grow online. Sahad stays close to the work, connecting strategic decisions with the execution required to move performance forward.
Capability
AGP
Digital growth consulting
What guides our work
Commercial clarity over marketing noise
AGP focuses on the actions most likely to support measurable online sales growth. Advice is grounded in the business context, customer journey, available data, and practical constraints, not generic channel recommendations.
Strategy connected to execution
A growth plan is only useful when it can be put into practice. AGP connects recommendations to the channels, platforms, creative, and operating steps needed to deliver them.
Outcomes over activity
The goal is not to produce activity for its own sake. AGP prioritises work that can strengthen acquisition, improve the e-commerce experience, and support better online sales decisions.
Focused support, not unnecessary complexity
AGP provides focused consulting and execution support around genuine growth priorities. The work is shaped by what the business needs, whether that is strategic direction, channel support, creative production, or platform development.
Regional insight, international perspective
AGP works with businesses in the UAE, the wider Middle East, and international markets. This creates a practical perspective on local market conditions alongside the demands of cross-border e-commerce growth.
Evidence-led decisions
Recommendations are shaped by business objectives, channel performance, customer behaviour, market context, and available data. The focus is on learning what is working and deciding what to do next.